This is the time of year when you start seeing a mad dash of articles looking back on the trends of 2014 and what to expect in 2015. While this is par for the course, something much more significant occurred in 2014 — this was the year it became clear that digital disruption is here to stay. According to a recent Zinnov study, almost 50 percent of the companies on the Forbes 2000 list will drop from the list because of disruption and the impact of the digital era. The study notes that enterprises will need to spend $70 billion in 2015 to compete with emerging digital organizations.
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